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of the Day

      A solid mixture of science and art, public relations goes beyond the issuance of periodic news releases. It covers everything a company does and says. The articles in this section provide advice and experience in optimizing the organization's image, visibility, mindshare and marketshare.

Amateurism Hurts PR Field

Newsletters...Rearch Out and Touch Someone

The Changing Face Feature Articles, Extra Planning and Effort

Your Public Relations Can Be Measured

Courting the Press

The Selection, Care and Feeding of Public Relations Counsel

Straight Facts About Public Relations Fees, Services

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