To develop a strong
and effective communications program, it is important to
know what your prospects need and what they think of you.
This permits the client and the agency to develop and use
the most effective combination of communications avenues
and messages to produce profitable results. In addition,
there is the need for periodic follow-up research to
determine if the messages are being properly received or
whether they must be refined to improve their effect.
A company's name and
presentation are perhaps its most important properties.
Marken Communications helps clients develop corporate and
product names, design logos, and apply them to
stationery, packages, brochures, ads, signs, posters, and
other visual media to ensure a strong and consistent
company identity and presentation.
is often helpful because we bring to our clients a broad
background of experience and expertise in diverse yet
similar situations. Often, management is so close to the
problems that they are unable to see easily available
solutions. Marken Communications assists management by
identifying these areas, recommending solutions, and
assisting in carrying them out.
ingredient in the company's marketing effort, good
advertising must be hard-hitting and
user/benefits-oriented. The agency's goal is to develop
advertising for its clients that clearly and concisely
presents the clients' products and/or services. These ads
are designed to produce immediate and positive actions
from the reader.
Merchandising aids are
essential in many marketing programs, since merchandising
and product visibility/differentiation are so important
today. Marken Communications assists clients with display
design and artwork, printed merchandising materials,
special promotions, point-of-purchase campaigns, and
dealer co-op programs.
No idea or product can
be sold until it is properly presented. This calls for
the effective presentation of the company, product,
service, and/or idea in cost effective information
packages. Marken Communications works closely with
clients to ensure that literature and information
packages present a strong, consistent corporate image,
while emphasizing the features and benefits of the
An area often
overlooked by organizations is communications with the
sales, representative, or dealer network. Marken
Communications assists management in developing a strong
effort in this area, including transmission of
promotional activities and materials, training seminars
and audio-visual presentations, sales meetings, and
similar special activities.
in the communications mix, publicity economically builds
awareness and understanding with a company's various
publics. Marken Communications public relations efforts
include news releases, feature articles, technical
papers, press conferences,user articles, and corporate
items in the consumer, trade/professional and financial
press. The agency's excellent track record and
relationship with key publications' editors help us
achieve outstanding media exposure for clients throughout
Internal and external
publications and newsletters are very cost-effective
methods of presenting the company, its messages, and its
products to decision makers. Marken Communications
regularly develops, coordinates, writes, produces, and
distributes newsletters and magazines for clients in
order to produce dramatic corporate and marketing
preparing to go public or who already are public, there
is a strong need for an effective financial relations
program aimed at the financial community,
business/financial press, and shareholders. The agency
tailors programs that include publicity, shareholder
reports, brokerage presentations, and corporate news
announcements all of which are aimed at enhancing the
company's image and improving understanding.
Bringing the company
to a one-on-one basis with specific publics can have
dramatic, positive effects on corporate image and sales.
Marken Communications has staged a number of benefit
dinners, dedications, grand openings, ground breakings,
open houses, seminars, hospitality suite/cocktail
parties, press conferences, and trade show activities.